Ten Steps Book

"Danette's book takes a pragmatic and practical approach to achieving the desired state of data quality within an organization. 

It is a 'must-read' for any organization starting out on the road to data quality."

- Susan Stewart Goubeaux, Director, Business Intelligence, FHLBanks Office of Finance

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The Leader's Data Manifesto

Your organization’s best opportunities for organic growth lie in data. But most organizations are far from being data driven. We find no examples of fundamental company-wide change, without committed leadership and the involvement of everyone at all levels of the organization.

But for most companies, the reality is far different.

Given the successes and potential, adoption of “data” has been remarkably slow. A small group of us set out in late 2015 to understand why and to propose what should be done. We re-examined our successes and failures, studied models of innovation, Danette McGilvray, Tom Redman, Kelle O'Neal and John Ladley presenting The Leader's Data Manifesto at EDW17diffusion and disruption, conducted an extensive root cause analysis, compared interim explanations with progress in other fields, and were brutally honest in testing these explanations among ourselves.

We concluded that deep, profound change is required: People must take on new roles and responsibilities and develop new skills; new organizational structures are needed; and cultures must develop that put data on par with other assets.

Learn more about The Leader's Data Manifesto.

What others are saying about The Leader's Data Manifesto

"Commercially, organizations cannot make money from an invisible, unmanaged asset class like “data”, that does not appear on the balancesheet. Period. The Data Manifesto will drive a global rethink in the C-suite that will revolutionize this asset class." – Martin Spratt 2017